Iberia Cards is the issuing entity of all Credit Cards that accumulate Iberia Plus Avios.
It offers a complete range of credit cards that meets the needs of all customer segments: families, self-employed workers, small and medium-sized businesses, large corporations, and public and private institutions.
Iberia cards needs technical support after the implementation of the Marketing Automation tool SFMC.
Solution
Technical design of campaigns and design of automated processes. Support for the email channel and SFMC configuration.
Programación Web · Salesforce Marketing Cloud
Caso de uso: Cuestionario Compra Fraccionada
We need to launch the first of the surveys, focused on knowing customer preferences regarding possible payment split offers.
We want to carry out a one-time, non-recurring survey.
Aimed at customers who meet the following conditions: Iberia Icon main cardholders, from Iberia Cards, with cards that have not been blocked or cancelled,
with any active easy purchases and who have registered at least 5 easy purchases in the last 12 months.
(Segmentation by Marketing in SAC and the DE of SFSC will be a selection of records that will be imported -IBC team).
The solution will be sending an email that will redirect to the Landing Page of the survey,
which will contain six questions (mandatory) with only one possible answer.
They will be initially communicated to 300 holders, we expect a response of at least 10% within 5 days after sending.
If this ratio is not completed, the communication will be sent to a second selection of holders, until the desired minimum number is reached.
